Act like you don't need to raise money

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VC's love to invest money in founders who don't need it.

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Universities love giving scholarships to students who don't need their help.

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People follow people on social media who won't give them the time of day.

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It's a strange but universal human behavior.

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If you set up your startup like you don't need the funding, investors are happier to buy your equity.

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People who try too hard are annoying.

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People who try too hard to be attractive are repulsive.

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People who chase happiness are miserable.

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When founders try too hard to raise money, investors can sense that desperation and get turned off.

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When founders are doing a startup to make dreams come true for others, being giving instead of stingy, and 100% focused on creating value, it triggers this human condition:

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We want to be generous to those who are generous.

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Raising money is a skill like any other.

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Learn it and practice it as you would anything else.

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Set up your startup like you don't need the money, and it'll probably come your way.

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